YOU’RE NOT CRAZY
YOU’RE NOT LAZY
YOU’RE BEING ROBBED
You will lose AT LEAST 730 days of your life to friction. That’s 2 full years to friction.
Not traffic. Not commutes. Friction. The phone trees. The doom-loop apps. The subscriptions you can't cancel. The forms that exist for no reason. The "updates" that break everything that worked.
We've been told this is just the cost of progress but Mitch says, F*ck that.
In F*CK YOUR FRICTION, Mitch Mitchem makes the case that the systems aren't broken, they're working exactly as designed. To steal your time, drain your money, and destroy your sanity, one polite little obstacle at a time. This isn't bad design. It's the business model. And the FTC has the receipts: 76% of subscription sites and apps use dark patterns engineered to manipulate you. And that is only the beginning.
This book is your weapon. Inside you'll get this and more:
Grandfather Test, five questions that strip the lie out of any system in thirty seconds.
Fix It or F*ck It, the decision framework that ends paralysis cold.
The Six Friction Identifiers, so you spot the moment a company quietly assigned you their job.
And the truth about AI as the first scalable friction killer, if we use it right.
By the last page, you won't just see friction. You'll be equipped to destroy it.
Once you see it, you can't unsee it.
Engaging Humans with Energy and Passion Since Day One
Mitch Mitchem has spent his career in front of people. Over 10 million of them.
He started at Second City in Chicago, then built "Comedy You Can Dance To," an interactive show that ran for 20 years at the Excalibur Nightclub, Universal Studios, and major venues nationwide. He co-founded High There!, a dating app that scaled to 300,000 users in under a year before selling. He has delivered over 4,000 presentations across 12 countries on leadership, AI, learning, entertainment, and behavior change.
Today, Mitch is the Co-Founder and CEO of HIVE, a human skills, tech, and AI transformation firm with humans at the center of the success. He and his team have trained over 100,000 people in human-centered AI, teaching them to fight back, not just keep up. They also build the tech that solves the problem and teach humans to use it with real skill and wisdom. They amplify humanity.
In May 2026, HIVE released HIVE WISDOM, an AI avatar platform that lets you create avatars inspired by the people and wisdom that shaped you, to share with the friends and family who knew them too or want to.
Mitch combines the storytelling chops of a performer, the engineering instincts of a founder, and the spine of someone who has watched the world break humans on purpose for three decades. He says what the rest of us are still figuring out how to say. Real. Direct. Human first.
