Your data.
Plain English.

Who we are

FYourFriction.com is the official site for the book F* YOUR FRICTION: What to Say and Do When Systems and People Steal Your Time and Money by Mitch Mitchem. The site is run by HIVE / Mitchem Interactive Inc., 4071 LB McLeod Rd, Ste D #195, Orlando, FL 32811. "We" and "us" means that company.

Asta, the chat guide

• Asta is an AI guide, not a person. When you chat, we save your messages, Asta's replies, the page you were on and the time.
• Why: to answer you, and to improve the guide.
• Sensitive details are removed automatically before anything is saved: card numbers, Social Security numbers, account numbers, phone numbers, street addresses, passwords and codes, and most email addresses. Even so, please don't type passwords, card numbers or other private details.
• Your messages are sent to our AI provider to write each reply, and saved in our own business systems (Google Workspace). Chat logs are for internal use only. We never sell them or share them for advertising.
• If you ask about bulk copies, speaking or help for your company and leave your contact details, our team may reply to you about that request.
• Asta gives general guidance, not legal or financial advice.

Email signups

• If you join our list, we keep your name and email.
• We use them to send updates about the book and about HIVE, Mitch Mitchem's company. Every email has an unsubscribe link, and you can leave anytime.

Forms (Hall of Shame, bulk and press requests)

• We keep what you type into a form so we can read it and reply.
• Friction Hall of Shame stories: we ask for your email only to confirm the final text with you before anything goes public. We never publish or share your email. A story is featured only in the way you choose on the form (anonymously, with your first name, or not at all). Joining our email list is a separate box, never pre-checked.

Bulk orders and payments

• Bulk checkout runs on PayPal. We receive your name, email, company or event, ship-to address and order details so we can fulfill and ship your order.
• We never see or store your full card or bank details. PayPal handles payment under its own privacy statement.

Analytics and cookies

• This site is hosted on Squarespace. Squarespace uses cookies to make the site work and to give us basic, aggregate analytics (visits, pages viewed, where visitors came from). See Squarespace's cookie policy for details.
• Fonts load from Google Fonts. Bulk checkout loads PayPal's script.
• We don't use advertising pixels or third-party ad trackers on this site. If that ever changes, we'll update this page first.
• You can block or clear cookies in your browser settings. The site will still work, though checkout may need them.

Who we share data with

Only the service providers that run this site and our business (Squarespace, PayPal, Google Workspace and our AI provider), only to do the jobs above, or when the law requires it. We never sell personal data.

Links to stores

Buy buttons go to Amazon, Barnes & Noble, Apple Books and other stores. Once you're there, their privacy policies apply.

How long we keep it

We keep data only as long as we need it for the reasons above, or as the law requires (for example, order records for tax).

Your choices

• Unsubscribe from email anytime with the link in any email.
• Ask us to show you, correct or delete your data by writing to us at the address below. We'll answer within 30 days.

Kids

This site is not meant for children under 13, and we don't knowingly collect their data.

Changes

If we change this policy, we'll update the date at the top of this page.

Contact

HIVE / Mitchem Interactive Inc.
4071 LB McLeod Rd, Ste D #195
Orlando, FL 32811